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When Giant Metal Roses Roamed the Walls

11

November 13, 2012 by J.C. Lillis

Did you guys know I’m an art historian in my spare time? Because I totally am. Today I’d like to introduce you to a lost masterwork of the late twentieth century, a rare piece with such populist appeal and critical cachet that for several brief months in the fall of 1971, it was sold in the pages of Life magazine.

bouquet

I’m not old enough to remember when Giant Metal Rose Wall Bouquet made its debut, but the surviving historical records suggest that it sent a minor shockwave through the art community. When Life hosted its unveiling in September 1971, the descriptive copy boldly invited spectators to

Imagine the beauty of glorious fine enameled hot pink, gentle baby blue, and brilliant canary roses poised in perpetual splendor on graceful, abundantly leafy cool green stems. 

While some people had seen enameled metal wall art before, neither reality nor their most intricate flights of fancy had prepared them for this. To be sure, it presented the copywriter with a unique problem: how to describe that which had never been perceived by human eyes. A full fourteen adjectives were required in the introductory sentence alone, and even those were insufficient. Afraid that patrons would likely assume this “symphony of multi-colored roses” was an illusion or a doll-sized curiosity, the copy clarified further:

We emphasize that these are not tiny miniatures but beautiful museum quality hammered decorator wall plaques that dominate over 3 full feet of wall space.

To modern ears, it might sound odd—even crass—to point out dimension so bluntly. But in the late 60s and early 70s, when the enameled metal wall art movement was still in its infancy, people had grown accustomed to runty, hastily crafted depictions of cardinals, orchids, and cats. Cynicism had taken root. Never before had a decorator plaque aspired to be “truly a colorful spectacle,” let alone shoulder the complex task of “bringing springtime to the decor of any room.”

Behold the “depth of finely crafted hammered metal.” I dare you.

So what accounts for Giant Metal Rose Wall Bouquet‘s relative absence from the annals of modern art? A cursory review of the Artforum archives turns up no entries on it, and the original artist’s name has been lost to history, though his or her influence reverberates today in the lesser examples of rose wall art found in living rooms across America. The most popular theory is that this piece was forcibly suppressed from our collective memory after the Life magazine sales experiment careened into chaos.

Consider the perfect storm the Life announcement set in motion: it was released just months before the holidays at the remarkable price of only $3.98, unheard of for any contemporary masterwork that dominated over 3 full feet of wall space. Brilliantly, a 10-day no-risk coupon was attached, complete with cunning dotted lines to guide the purchaser’s trembling scissors. Frenzy was all but inevitable—especially since the offer, as mentioned several times in the copy, would not be repeated that season. The announcement tried its best to level with art collectors, in a forthright let’s-talk-turkey tone that rarely surfaced in a context like this:

Frankly, we expect supplies to go fast and many folks will want several to put away as gifts. To avoid disappointment, we urge that you order at once.

History is all but silent about the outcome of this venture; all that remains are scraps of anecdotal evidence. A friend of a friend’s mother once told me of an incident in a Pathmark parking lot just before Christmas 1971, in which a Volkswagen window was shattered to remove a Giant Metal Rose Bouquet and a pack of Pall Malls from the back seat. Legend has it that in one Connecticut suburb, eight well-heeled wives sustained injuries in a savage tug of war over one bouquet, their jacquard blouses bloodied beyond repair. A rare copy of Giant Metal Rose Wall Bouquet, which I spotted on ebay for thousands less than its estimated value, still bore traces of blood on the “snow-white shell basket tipped in a kiss of rich gold.”

After the consumer frenzy of 1971, not only was the bouquet withdrawn from the pages of Life, it was also withdrawn from the public eye altogether. It remains to this day an elusive find on Craigslist and flea markets, and a prime example of why we can’t have nice things.

 

Have you had a Giant Metal Rose Wall Bouquet sighting? For the love of God, please report back. I will also accept remembrances of macramé owls, swag lamps, and latch hook rugs with rainbows and horses on them.


11 comments »

  1. madame pumphandle says:

    oh! i *must* find for you a pic of our family’s early 70′s metal sculpture! ours was more enigmatic: sweeping, spear-like shards of metal spread artistically over a 2-3foot wall span. i think my dad still has it.

    • J.C. Lillis says:

      Madame Pumphandle! I would *love* to see that; it sounds epic. (BTW, I still have the metal peacocks that were in my grandmother’s spare bedroom. I’ll have to post them here someday.)

  2. g8torgrrl says:

    I SOOOOO wish I still had some of the decor we had in my childhood home (just to show to people how I ended up so scarred and damaged if nothing else). My father was in the army and my parents ended up stationed in Germany and they brought back some odd furnishings (odd even for the 70′s).

    The strangest was a set of end tables and a coffee table – The tables were these elaborate scenes carved into the wood with a glass overlay. The crazy thing was that the three tables together told a complete story of old-fashioned german country-life including, wait for it…. animal slaughter. ANIMAL SLAUGHTER! No joke.

    One end table was just a nice boring scene of a farm and barn (assorted farmyard animals), the large coffee table continued the scene with a more detailed scene of farm-life (girls milking cows, farmer walking with a horse etc.), ending with the horror show on the other end table where a chicken is getting decapitated and a cow (maybe it was a goat? hard to remember now…) was hanging from a tree getting gutted. GUTTED. Entrails included. *ewwww*

    Why did my parents buy the tables? No damn clue. But then again I never knew why we had those 4 foot tall carved wooden eating utensils (a knife, a fork and a spoon) hanging in the dining room either. Next to the creepy cuckoo clock (also brought back from Germany, land of strange) that scared the bejessus of me when I was a kid.

    The 70′s were a strange time my friend, a strange time indeed.

    • J.C. Lillis says:

      I must, must see a photo of these end tables. What does one Google in a case like this? “carved end table + goat entrails”?

      I remember we had fake brick on our kitchen walls, yellow plaid wallpaper in the powder room, and this insane blue metallic floral wallpaper in the upstairs bathroom. We PUNISHED our walls in the 70s and 80s, man. No crown molding and boring taupe paint for us!

      • g8torgrrl says:

        I was driven to do a Google search myself after I posted this and found something that is very similar in style: http://www.bettycrafter.com/the-coffee-table-set-of-my-dreams-oh-yeah-and-a-new-couch-too/

        Obviously, the scene is nothing like the one I had growing up, but the end tables were the same bi-level style (we had a pair of carved-elk wooden lamps *even the shades had wooden cutout overlays!* on the top levels) and the coffee table was rectangular. But this will give you the idea of what they kind of looked like.

        • J.C. Lillis says:

          Those are GLORIOUS. I would put them in my living room so fast. (That blue sectional is pretty crushworthy, too.)

          • g8torgrrl says:

            I want the Harris County Championship Rodeo sign that’s hanging in the back. Man, do I want that.

          • g8torgrrl says:

            OMG! That blogger has a vintage store and I took a look and she has the MOST AMAZING COUCH EVER CREATED: http://www.hogwildtx.com/furniture/item/1/

            I want it. I want it right frickin’ now. I can feel my inner Judy Jetson ready to throw a fit like a five year old.

            It doesn’t look very comfortable in truth, but I don’t HAVE to let people actually sit down when they come over now do I? Hah! They can just stand around, gnashing their teeth over the fantabulousness of the furniture.

            There’s another dreamy couch but it’s been sold. Sigh. http://www.hogwildtx.com/furniture/item/32/

            But she does have this utterly unpractical but uber cool chair: http://www.hogwildtx.com/furniture/item/79/.

            I’m thinking a shopping trip to Austin is in my near future….

          • J.C. Lillis says:

            WHOA. I’m just about to repaint my writing room that shade of aqua. One of my very favorite colors.

            Ohhhh, if I had the money, my entire house would look like a Mad Men set. If someone makes a movie of HTRAMH (ha!), I’ll buy retro couches for all of my readers!

  3. g8torgrrl says:

    WHOA…. *twilight zone theme* I was just perusing Betty Crafter’s blog and literally JUST came across one of her posts http://www.bettycrafter.com/estate-sale-goodness/ which is nothing too striking except for her “portrait” find and reference to MAD MEN.

    Maybe you were twins separated at birth. lol

  4. I need to to thank you for this wonderful read!! I absolutely loved every little bit of it. I’ve got you book marked to check out new stuff you post

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